WorldLifestyle is looking for a Media Buyer who will be responsible for managing large-scale buys across a number of different platforms. The ideal candidate is analytical, business savvy and understands the current digital buying landscape.
• Researching, identifying, and evaluating new publishers, networks, and platforms, to source traffic on a CPM and CPC basis.
• Setting up campaigns across social platforms, optimization, performance analysis and reporting.
• Perform strategic analyses and implement campaign optimizations (e.g. keyword research, ad copy testing, bid management) in order to ensure the optimal return on our advertising investment.
• Contribute to weekly reports for senior leadership regarding performance against company objectives and key learnings from campaign experiments.
• Establish and maintain expert knowledge of the latest innovations and opportunities impacting SEM, programmatic display, and the overall digital marketing landscape
• At least 1 year experience with paid campaigns on Facebook, Pinterest, Taboola, Outbrain or similar content recommendation engines.
• Experience using a wide range publishers, networks, and platforms to reach consumers
• Understanding of programmatic buying and advertising.
• Comfortable reaching out to prospective publishers, networks, and platforms.
• Strong analytical skills, with the ability to analyze raw data, draw conclusions, and develop actionable recommendations.
• Healthcare, dental, and vision plans
Check us out: http://www.worldllifestyle.com
Z Lifestyle Media and WorldLifestyle.com is digital publisher that provides brands with content marketing solutions. Our influential, female lifestyle publications deliver dynamic content daily to an audience through our content marketing platform. We combine top talent in editorial as well as content marketing to create engaging content in the bustling health, wellness and female lifestyle vertical. We customize native brand integration into our editorial content. In the past year we have grown to more than 30 million monthly unique visitors.
Location/Region: San Diego, CA